CRM – market share and growth rates
According to Gartner, in 2014 market leader Salesforce grew their share of the CRM market by an incredible 28% whilst Oracle grew theirs by just 3%. Microsoft achieved an impressive 22% and SAP just 7%. Other CRM vendors, as a group, achieved 10%.
|Market Share||Growth Rate|
As the chart clearly shows, to really understand this fast growing market, neither market share nor growth rate is sufficient – you need to become familiar with both.