Hybrid Mobile Apps – Better Performance, Lower Costs
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One Code Base – Multiple Platforms
In contrast to the cross-platform approach, native mobile apps are based on specific platforms – for example, Android, IOS/apple and Windows. Because each platform has its own unique programming language, you need separate and/or specialist teams of developers to produce and maintain the code for each platform. In contrast, a cross-platform app requires just a single code base to cover multiple platforms. Cross-platform development reduces complexity by limiting development to a single code-base and this lowers both initial and ongoing maintenance costs. In fact, we recently hired a development team to build a cross-platform mobile app – we received a mixed bag of bids (roughly 60% native and 40% cross-platform). On average, native platform bids were 55% more expensive.
In the recent past, cross-platform apps were unable to match native app performance but the cross-platform approach now offers performance and functionality that is indistinguishable from native apps. In fact, a group of academics from universities in Italy, HongKong and Germany published their performance findings in a comprehensive study, available here. They found that end user ratings for cross-platform and native apps is 3.75 and 3.35 respectively – cross-platform app users rated their experience more than 10% better than native app users.
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