Tag Archives: Cloud CRM

Digital Transformers – Fashion or Fad

businessbuyguide's digital-world

The advance of digital has already radically transformed the business environment – a digital wave is sweeping through every industry, organization and culture.  Customers and staff expect businesses to be digital by default and there is a race to recruit the talent needed to transform and evolve processes, people management and business models. One role, the Chief Digital Officer (CDO) […]

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November 03-2015, Written by Segun Osu Leave a comment

CRM – market share and growth rates

According to Gartner, in 2014  market leader Salesforce grew their share of the CRM market by an incredible 28% whilst Oracle grew theirs by just 3%.  Microsoft achieved an impressive 22% and SAP just 7%.  Other CRM vendors, as a group, achieved 10%.     Market Share Growth Rate Others 50.4 11.5 Salesforce 18.4 28.2 SAP 12.1 […]

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June 20-2015, Written by Segun Osu Leave a comment

What Type Of CRM Buyer Are You?

CRM SOFTWARE

Not all CRM Software is the same, and not all buyers look for the same thing.  Sometimes, software choices are inadvertently driven and determined by the buying habits of an organization and/or department and/or buyer (especially if a procurement professional or department is not part of the decision making process). Astute business software buyers make […]

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February 06-2015, Written by Segun Osu 1 Comment

New CRM Systems – Software Buying Guide

CRM-Customer-relationship-management

Gartner predicts that the CMO’s technology spend will outstrip the CIO’s by 2017. In fact, IT research analysts around the world are predicting that CMOs will control larger technology budgets than CIOs, within the next few years. This change will require good budget control and put greater demands on CMOs to deliver better marketing results. […]

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January 19-2015, Written by Segun Osu 3 Comments