According to Gartner, in 2014 market leader Salesforce grew their share of the CRM market by an incredible 28% whilst Oracle grew theirs by just 3%. Microsoft achieved an impressive 22% and SAP just 7%. Other CRM vendors, as a group, achieved 10%. Market Share Growth Rate Others 50.4 11.5 Salesforce 18.4 28.2 SAP 12.1 […]
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Not all CRM Software is the same, and not all buyers look for the same thing. Sometimes, software choices are inadvertently driven and determined by the buying habits of an organization and/or department and/or buyer (especially if a procurement professional or department is not part of the decision making process). Astute business software buyers make […]
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Gartner predicts that the CMO’s technology spend will outstrip the CIO’s by 2017. In fact, IT research analysts around the world are predicting that CMOs will control larger technology budgets than CIOs, within the next few years. This change will require good budget control and put greater demands on CMOs to deliver better marketing results. […]
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