The advance of digital has already radically transformed the business environment – a digital wave is sweeping through every industry, organization and culture. Customers and staff expect businesses to be digital by default and there is a race to recruit the talent needed to transform and evolve processes, people management and business models. One role, the Chief Digital Officer (CDO) […]
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Any business can access a vast global pool of talented and specialist workers from anywhere in the World. The proliferation of high speed Internet allows firms to find, and work with, the best people, wherever they are. Very large companies first started to harness “global knowledge workers” on a grand scale, 15 to 20 years ago, to reduce project durations and costs, without compromising quality. The […]
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According to Gartner, in 2014 market leader Salesforce grew their share of the CRM market by an incredible 28% whilst Oracle grew theirs by just 3%. Microsoft achieved an impressive 22% and SAP just 7%. Other CRM vendors, as a group, achieved 10%. Market Share Growth Rate Others 50.4 11.5 Salesforce 18.4 28.2 SAP 12.1 […]
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Gartner predicts that the CMO’s technology spend will outstrip the CIO’s by 2017. In fact, IT research analysts around the world are predicting that CMOs will control larger technology budgets than CIOs, within the next few years. This change will require good budget control and put greater demands on CMOs to deliver better marketing results. […]
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