Tag Archives: Marketing Automation

Governments Say “Don’t Build Native Apps”

no-mobile-apps

  It’s Not The Economy, Stupid The UK Government effectively bans the building of native apps. In their service manual, they explain why they favour progressive web apps, and clearly state that other solutions are unlikely to be approved. Although not as explicit as the UK, U.S. federal agency policy favours a similar design approach. […]

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February 28-2017, Written by Segun Osu Leave a comment

Virtual Teams – Tangible Benefits

CRM SOFTWARE

Any business can access a vast global pool of talented and specialist workers from anywhere in the World. The proliferation of high speed Internet allows firms to find, and work with, the best people, wherever they are. Very large companies first started to harness “global knowledge workers” on a grand scale, 15 to 20 years ago, to reduce project durations and costs, without compromising quality. The […]

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September 24-2015, Written by Segun Osu Leave a comment

CRM – market share and growth rates

According to Gartner, in 2014  market leader Salesforce grew their share of the CRM market by an incredible 28% whilst Oracle grew theirs by just 3%.  Microsoft achieved an impressive 22% and SAP just 7%.  Other CRM vendors, as a group, achieved 10%.     Market Share Growth Rate Others 50.4 11.5 Salesforce 18.4 28.2 SAP 12.1 […]

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June 20-2015, Written by Segun Osu Leave a comment

New CRM Systems – Software Buying Guide

CRM-Customer-relationship-management

Gartner predicts that the CMO’s technology spend will outstrip the CIO’s by 2017. In fact, IT research analysts around the world are predicting that CMOs will control larger technology budgets than CIOs, within the next few years. This change will require good budget control and put greater demands on CMOs to deliver better marketing results. […]

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January 19-2015, Written by Segun Osu 3 Comments